Agfa Medical – video production, virtual graphics

A skying medical machine? You’ve read it right: a - skying – medical – machine! How do you ask? Well, it’s all made possible through the magic of 3D imagery and our excellent 3D experts.

But why opt for a video of a skying technical machine in the first place? Agfa Gevaert aimed to inform and surprise the world about the latest portable röntgen with some surrealism. Odys found a creative approach to do so by blending fun 3D elements with a corporate video.

Our team went on site, to a hospital In Germany, to shoot real footage of the röntgen machine in use. The result is a perfect mix of our expertises: video and 3D, creating a unique piece of content for promotional ends.